Monday, April 2, 2012

Anatomy of a ZUMBA(R) Fitness Event!

Any Saturday afternoon lately you only have to look into our basement to make you smile. In there you will see three sweaty, laughing, tired and excited girls, often collapsed on to the floor in a pile, giggling, giddy and in need of coffee stimulus. This is a familiar scene that first took place leading up to our "Off The Red Carpet" Event held last December. We lunch together, discussing plans and stretegies, then practise for the rest of the day, perfecting our choreography, choosing effeective fitness strategies for each song, then making each song the best it can be for you come event night. Very similar to what happens for each ZUMBA(R) fitness class you attend, but this has three people to co-ordinate, three personalities to placate, and one short time to pull all this together!  So we thought we would share some of this journey with you a couple of times a week leading up to the event - so you can share the fun with us.
We LOVE to put together these special events for you. The amazing part of ZUMBA(R) Fitness is that it works in a format unlike ANY other fitness class. A party atmosphere, themed music, lights, laughter - not usually your typical fitness experience. The ZUMBA(R) class is a party in itself, and when we add in fun new songs, some sparkly lights it takes your fitness experience to the next level!
The first steps take place months prior to the event:
-finding and securing a venue/date
-making sponsorship packages/securing sponsors: we do this for two reasons- first to ensure that all of your ticket cost goes towards your experience, not advertising and marketing costs. Promoting can be expensive! Plus it offers us an amazing opportunity to work together to get our event and some amazing local businesses the exposure they deserve! We work hard to promote the people that sponsor our events and are pleased to work with local businesses.
-choosing music: one of the toughest parts of the whole process, believe it or not - can you imagine choosing 10-15 songs from the eighties?!?! And agreeing on those songs with your two partners. And retaining friendships afterwards? It was an exhausting afternoon, and some of the songs are still in flux. Some don't choreograph well with the ZUMBA formula, some are difficult to add fitness variation to, some songs lend themselves to movements that won't work in a crowded environment, and some simply don't feel right.
Printing and Selling Tickets: the waiting game! Will our event attract our people, new people, bring people back? Only time tells with events like these!

So these are a few of the early steps to making a fitness event happen!! Hard work, laughter, sore knees, sweat, tears and ultimately love. For each other, our jobs, ZUMBA fitness, and the people we reach each and every week.
Join us each week to find out the foibles and funnies of the ZTops as we count down to the event of the year!

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